Tag Archive: Search Engine Optimization Strategies

Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking. The following advice helps you to achieve the objectives. Browse this site listing about  digital marketing consultant 

1.Make Sure Your Site Will Not Be Penalized

Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following practices:

 Use of hidden texts or hidden links on web pages.

 Use of cloaking

Excessive automated queries to search engines like Google

Web pages loaded with irrelevant words

-Keyword stuffing

-Multiple pages, sub-domains, domains with substantially duplicate content

2.Select Correct Keyword Phrases

Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.

3.Optimize Title and Meta Tags

According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

4.Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.

5.Ensure Clean Coding

To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.

6.Link Building

In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..

7.Optimize Dynamic Website Content

Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.